With the legalization of Account Wagering in 14 of the United States and many international countries, pari-mutuel handle has steadily increased in favor of this more convenient way of betting. Utilizing telephone betting and web technologies we have the skill sets to build wireless/web account wagering systems for pari-mutuel companies. Understanding the culture of the punter, what their betting habits are, country/state technology infrastructure, wireless network proliferation, mobile/phone/web application environment, legal parameters, racing organization goals, access to the internet, openness of the carrier to integrated billing solutions, existing tote system infrastructure; are some of the factors to determine how we could work with the Entertainment Company to deliver compelling applications. As an example, we worked with a racetrack, a carrier, a lottery system, the Horsemen’s association, and a tote company to design and develop a single application that gives access to millions of wireless users with the interface they knew would be adopted. Utilizing Web Services we are able to develop a platform that is scaleable to your user adoption patterns, robust and secure for the transaction requirement, open to be able to interface with existing legacy systems, flexible so that you can add as many new games as you want and allows for you to deliver product to whatever medium is popular including wireless, telephone, web, and interactive TV. The Horse Racing Industry is faced with the challenge of competing against the entertainment venues of Casinos, NASCAR, and other new entertainment forums. Our solutions bring the pari-mutuel brand into the hands of million of wireless users when they are not at the track or at the Satellite Wagering Facility. The Baby Boomer, and Generation X target markets are simply not being reached by the current offerings. Mobile Gaming Systems develops applications that take advantage in the rich mobile client development environments of Qualcomm’s BREW, Sun’s J2ME and Microsoft’s Compact Framework. We can create downloadable Over The Air applications that recreate the excitement of the race, either graphically or through voice bringing back the lost art of “Calling the Race”. These applications can either be virtual representations of existing Account Wagering, Tote System, and televised content or take advantage of technologies being used in the environment today. We are a wireless generation and this is momentum that the pari-mutuel industry can capitalize on. This is the distribution and marketing channel that will drive millions of new customers to the sport.